What’s Your Mission

Most of the mission statements I have read recently fall flat. They fail the smell test. Organizations spend phenomenal amounts of time constructing mission statements, and so should individuals, if Steven Covey is to be believed. They invest great energy in being very precise about what they do, as a good mission statement should. They sometimes devolve into a discussion of how they will do it, which is not really a mission, but a method. They fail at this important task because they lack passion. Its one thing to state a goal, but are you prepared to rally the troops and motivate yourself to march forward. State what you do, and you are stating the obvious. Begin with why. Begin with what makes you passionate about this mission.